<aside> 💡

Unlock more data by leveraging on your Pixel subscriptions

Tessera gives you the opportunity to link your Meta Ads Pixel to measure your marketing campaigns on Facebook and Instagram more accurately. Thanks to our server-side Conversions API integration, every purchase is now reported to Meta — even when the browser closes early.

</aside>

Other Guides are here.

1- Once your Event is live, go to your Individual Event view

1.1 Click on ‘Promotion’

1.2 Click on the Pixels drop down menu

2- How to link your Meta Pixels ID

2.1 First, go to your Meta account and copy your Pixel ID

Tessera automatically fires both a browser-side pixel event AND a server-side CAPI event for every confirmed purchase — no extra setup needed.

2.2. In Tessera, Paste your Meta Pixel ID and Save it

Format must be at least 15 characters. Tessera will automatically send purchase data to Meta via our server — your campaigns will track conversions even when buyers close the tab after payment

2.3. Finally, click on the corresponding icons if you want to modify/remove your ID