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Analyze fan engagement & turn your participants into ambassadors to sell more tickets
Best Practices
- Promote referral links early, right after ticket purchase
- Clearly communicate the reward mechanism to participants
- Monitor performance regularly and highlight top contributors
- Use rewards that are simple and immediate (free ticket, upgrade, priority access)
What This Helps You Achieve
- Increase ticket sales without additional ad spend
- Identify and nurture your most valuable fans
- Build long-term community engagement
- Make fan-driven marketing measurable and scalable
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Other Guides are here.
1. Access Fan Engagement Analytics
Once your event is live:
- Go to your Event Dashboard
- Click on Promotion
This section centralizes all tools related to fan-driven growth and referral performance.

2. Analyze Your Participants’ Performance
2.1 Open the Referral Tracking Section
Click on the dropdown to access Referral Tracking. Each participant is automatically assigned a unique tracking link that they can share with friends. This allows you to:
- Leverage your participants’ personal networks
- Identify your most engaged fans
- Turn attendees into ambassadors

2.2 Track Performance in Real Time