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Pre-Launch indicates that an event is not open for ticket sales yet, but is actively collecting interest from attendees.

During this phase:

• People can register their interest instead of buying tickets
• The organizer sets a minimum interest threshold that must be reached before the event goes live
• The platform tracks sign-ups to help measure demand before launch
• Once the threshold is reached, the organizer can activate ticket sales and notify interested participants

Why it matters: It allows organizers to validate demand early, build anticipation, and confidently launch ticket sales to an audience that has already shown intent, increasing conversion and reducing financial risk.

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Other Guides are here.

1- First, Click on Create an Event from ‘Manage Events’

2- Fill-In Your Event

2.1 Add Picture, Title, Venue & Date to unlock the rest

2.2. Add your Ticket Categories

Tessera provides extensive flexibility in ticket categorization. We encourage you to explore our other guides to optimize your ticket setup.

3. After Ticket Categories are created, you can enable Pre-Launch Mode to start collecting interest and validate demand before ticket sales open.