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Tessera provides full flexibility for team access and management. This Guide focuses on the Attribution Channels provided for each and every single one of the Events.

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Other Guides are here.

1- On your Dashboard, go to the "All Events" view and locate your event.

If you want to understand the difference between the 'All Events' view and your 'Individual Event' view, refer to this guide.

2- Once on your Individual Event Dashboard Locate the ‘Attribution Channels’ Window

Attribution Channels indicate which ecosystem customers used to purchase tickets. This is not a result of your own marketing campaigns but instead provides visibility into how customers are discovering and buying your tickets. For example, if a customer shares your event link on Instagram, and their friend purchases a ticket through that link, the transaction will be attributed to Instagram. We feature the following Attribution Channels:

• Organic: Directly from Tessera (door sales, Tessera marketing links, or organic sales from people browsing)
• Instagram
• Facebook
• LinkedIn
• Telegram
• Others